Introduction
Strategic marketing matters in the business world. How far you succeed in business is tied to your marketing strategies. It does not matter the size of your business, your marketing must be relevant and enticing enough to move your target audience and make them respond to your marketing goal—your call-to-action.
Menards’ 11% sales rebate is a marketing strategy, and it enables the company to maintain prices without negative backlash.
Menards 11% Sales Rebates
Menards is a family-owned company founded in 1958 and headquartered in Eau Claire, Wisconsin, in the United States. The company offers products and services, including in-home improvement, building products, and DIY (Do It Yourself). Some of the products the company offers are high brands such as Grip Fast, Tuscany, Midwest Manufacturing, Tool Shop, Masterforce, DAKOTA, and Enchanted Forest/ Enchanted Garden. Branded supplies, appliances, pet products, lawn and garden equipment, and groceries. The company prides itself on offering quality services to customers and runs various kinds of programs on structural design, construction, furnishing, and maintenance. They are basically into home improvement, building design, and construction.
Menards’ sale rebate is a marketing strategy the company offers every month of the year. The rebate runs for one week in a month. The rebate dates are never announced in advance to mitigate against customers holding back buying until the rebate date. Generally, a rebate is the amount of money that you get back (paid back to you), mostly as a result of paying too much for something. You get a certain percentage of the amount you bought it to pay back.
Full-price in-stock items qualify for the 11% rebate except for gift cards, propane, rental products, and some services (these are exempted). Menards does not place a limit on the number of what you can buy; every single item you buy that falls under the qualified products, you will get an 11% rebate on each.
If you want to enjoy the 11% rebate, you have to fill out the form during the week of the rebate sales end. You can only claim the rebate, called the 11% Price Adjustment Rebate, by providing the original receipt from your online or in-store purchase along with the filled price adjustment form. Be careful to follow the instructions on the price adjustment form.
Benefits of the 11% Rebate
Benefits of a rebate work in both ways: for the customers and the company. Menards’ rebate benefits the company in that:
- It creates an incentive that is valuable in driving customers to the product. It is a good strategy that is tailored to attract customers, both loyal customers and new customers.
- It is a marketing strategy that is cheap and affordable to run. It saves Menards a whole lot of funds necessary to promote the products through media advertising, etc.
- The rebate enables Menards to gather quality data on its customers that can be used for additional marketing purposes.
- The rebate also benefits the customers for the fact that it is income-tax free. The Internal Revenue Service takes the rebate as a price reduction rather than additional income, so the agency does not tax it. This benefit enables the customers to get money back on the products they loved (useful to them) and, at the same time, enjoy the tax-free benefit.
Drawbacks of the Rebate
Besides the benefits, there are also drawbacks. The drawbacks include:
- It is common for companies (including Menards) to not expect a surge in interest of customers in a desired product, hence poor planning for the surge, which usually results in a long delay in processing the rebate submissions and sending the cheques to customers. Some companies find it totally difficult to honour their rebate offers due to this.
- The unexpected delay in processing the rebate submissions and constant mix-ups is a huge headache to customers, which can lead to loss of interest. To some customers, the long processes of filing rebate submission forms and mailing them occasionally kill the desired benefits. To some customers, the labour does not worth the benefits.
Get Your Rebate
You need the original receipt of your online or in-store purchase to claim your 11% rebate. Go online to Menards Rebate Center, complete and print the rebate redemption form–visit https://www.menards.com/main/
Mail the completed form and your receipts to Menards’ rebate office address: Rebate Offers, P.O. Box 155, Elk Mound, WI 54739-0155. It will take up to eight weeks for Menards to process your rebate claim. You can track the status on the rebate webpage.
Finally, after your rebate is processed successfully, a merchandise credit check will be mailed to you. You have the option to purchase products in all Menards stores with a check. The merchandise check is not meant to expire.
Benefits of the Menards 11% Rebate
Rebates are incentives to keep customers loyal and perhaps attract new customers, so the benefits can be beneficial to both the company and the customer.
Conclusion
Menards’ 11% rebates are a weekly program done once a week every month. The dates are not announced in advance to avoid a fall in sales before the date. The rebates offer customers the opportunity to have 11% of the cost of product purchase returned in the form of credit that they can use to make purchases in any Menards store.
FAQ
- Can I get the expected dates of Menards’ 11% sales rebates?
Ans: No, you can not get the dates because Menards does not announce the dates in advance. You have to keep checking for information on their website every week.
- What’s the rebate all about?
Ans: The rebate allows you to enjoy an 11% refund of the cost of the product that you purchased.
- Will Menards pay the rebate in cash?
Ans: No, you are not going to get paid in cash, and you will not receive money either. You will get a merchandise credit check, which you can use to purchase products in any Menards store.
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